WHY DO THINGS GO VIRAL?

Any digital marketer on the planet would kill for their content to go viral. Virality across social media is a very strange phenomenon that takes on a life of its own and it’s very difficult to distinguish some kind of pattern among the most viral pieces of content to surface the web in recent years.
 
What makes things go viral?

Why we share content

Before we can understand why things go viral, we have to understand the psychology behind why human beings even share content in the first place. There’s a variety of reasons that we share content, but the following encapsulates many of these reasons.
 
  • Sharing common interests with friends and family
  • Promoting a political, social, or cultural cause
  • Sharing useful content, information, products, or services to others
  • Notifying friends of relevant events, trends, or happenings
  • Sharing a good experience at a local venue, restaurant, event, etc.
  • Competing with friends or comparing knowledge/ability
  • Conversing with others
  • Encouraging healthy relationships
 
These may not be the only reasons people connect and share online, but they certainly cover a broad base.

Commonalities between viral posts

There are several commonalities between viral posts. The list below from HubSpot contains some of these reasons, but this is not an all-inclusive list. Consider that many viral posts fall under several brackets.
 
  • Amusement
  • Delight
  • Interest
  • Affection
  • Surprise
  • Happiness
  • Joy
  • Hope
  • Excitement
  • Pleasure

How to go viral

There is no set strategy to go viral, but how can we use the information above to better position our content to go viral? Make meaningful content that can be characterized by many of the attributes above. Make something that is worth sharing according to the “Why we share” and try to cover many of the emotions in the commonalities list.
 
Remember, there are many other factors that contribute to virality including budget, audience, message, and so much more. Keep working at it until you hit a home run.

Leave a Reply

Your email address will not be published.

GET MARKETING TIPS IN YOUR INBOX

Learn branding, SEO, SEM, data analysis, and more from your favorite Miami marketing consultant!

EXPLORE MORE DIGITAL MARKETING TIPS

LET'S IMPROVE YOUR DIGITAL MARKETING

Schedule a comprehensive digital marketing consultation with Lionel Rivera below.