What's the theory?
- Attitudes – favorable or unfavorable feelings.
- Behavioral intention – motivational factors for performed actions
- Subjective norms – The belief that people approve or disapprove of certain behavior.
- Social norms – customary codes of behavior.
- Perceived power – the belief that factors may hurt or help the performance of the behavior.
- Perceived behavioral control – the degree of difficulty someone feels in performing a behavior.