WHAT IS OMNICHANNEL MARKETING AND WHY DOES IT MATTER?

Omnichannel has been all the rage in the marketing world and many businesses seem to think they have omnichannel marketing down. However, is your business truly conducting omnichannel marketing or just multichannel marketing?
 
Let’s take a look at what omnichannel really means or your business.

What is Omnichannel Marketing?

Omnichannel marketing is oftentimes confused with multichannel marketing. While both involve using multiple channels to interact with target audiences, the key difference between the two is that omnichannel marketing provides a seamless, integrated customer experience that is designed based on the consumer’s preferences.
 
Rather than imposing your channels onto your customers, you have many channels available to them that interact with each other to give the best experience possible.

Why is Omnichannel Marketing Important?

Omnichannel marketing is important because it elevates your marketing beyond just a few isolated channels. Omnichannel is inherently customer-centric, which gives you a competitive advantage.
 
By having better online and offline customer experiences than your competitors, your business has a better chance of acquiring and retaining your desired customers.
 
Not to mention, an omnichannel approach offers more opportunities to gather valuable data and insights on your target customers. So not only are you offering a higher quality experience, but you have more information to improve that experience and improve your marketing strategy.

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