WHAT IS INFLUENCER MARKETING?

We’ve all heard about one of the greatest marketing innovations of the digital era: influencer marketing. However, lots of businesses are not employing influencer marketing simply because they don’t really understand it.
 
So let’s answer the question: what is influencer marketing?

definition od influencer marketing

At its core, influencer marketing is a subset of social media marketing, wherein a brand partners with an influential figure relevant to its product or service for the purpose of endorsements and mentions.

Why influencer marketing?

The main purpose of Influencer marketing is to leverage the targeted audience of the influencer to gain new customers. If the influencer has a certain level of trust with the audience, this form of marketing can feel more genuine than a traditional advertisement.
 
Influencer marketing can be particularly effective with niche products or services. If you can find an influencer that is closely related to your space, you can target your exact audience in an honest manner.
 
For instance, if you sell a video-game knick-knack, you can partner with a streamer/influencer to promote your products on their youtube channels. This is more effective than delivering an untargeted ad across social media.

Conclusion

Influencer marketing is an extremely effective form of marketing, particularly in a world with so much noise and so consumers who don’t like being advertised to. This is a great alternative and is a powerful method for reaching a targeted audience.

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