WHAT IS EMOTIONAL BRANDING?

Branding is an important part of every business, but even more important is having consumers attach emotions to your brand.
 
How do we accomplish this? With emotional branding.

Let’s define emotional branding

According to Clevertap, emotional branding is the process of developing a relationship between consumers and brands by “provoking their emotions.”
 
It’s important to appeal to positive emotions like love, happiness, hilarity, nostalgia, and many others.

How to convey emotions in branding

Oftentimes consumers find it difficult to associate emotions to a brand especially if the logo doesn’t contain people. Brands have to work around this with meaningful marketing communications.
 
Use visual communication and storytelling to share emotions with your audience.
 
A great example of this is Denny’s dad and baby commercial, in which they leveraged a viral father-son relationship to share a warm-hearted family message alongside the brand.
 
This emphasized the emotional attachment and positive emotions that Denny’s has with its audience.

Conclusion

Emotional branding can certainly be an effective way of building a much deeper connection with your core audience.
 
Carefully consider the emotions you want your audience to feel and build out a marketing strategy that effectively conveys these emotions.

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