WHAT IS CONVERSION TRACKING IN GOOGLE ADS?

You’re ready to launch your Google Ads but you want to be able to tell how many people are actually fulfilling your desired outcome. That can mean a button click, a form submission, an email subscribe, an ebook download, or just a plain old purchase!
 
To monitor your conversions, you need to make sure that you have conversion tracking installed on your website.
 

What is conversion tracking?

Conversion tracking is a free tool in Google Ads that allows you to see how someone interacts with your website after they click on your ad. For instance, if you want to see how many people who click on your ad actually fill out your form, you need to set up conversion tracking.
 
All you have to do is identify the desired outcome that you want to track on your website, quickly create it in Google Ads, and paste the HTML code onto your website on the page that customers visit immediately after completing the conversion, such as a “Thank you” page. 

Why do you need conversion tracking?

Conversion tracking is crucial in a digital advertising strategy in order to understand what is working and what isn’t. By tracking conversions you can monitor better-performing keywords, test and optimize your bidding strategies, and have a clear picture of your return on investment (ROI). 

Tips for better conversion tracking

  1. Monitor top conversion paths to optimize these paths and correct your attribution
  2. Categorize your conversions appropriately to build clear funnels and analyze the data for further optimization
  3. Exclude referrals from your own domain to prevent confusing data and results.

Conclusion

One of the great benefits of digital marketing, and specifically Google Ads is the deeper understanding of the customer journey made possible by tools like conversion tracking. By taking advantage of conversion tracking you can optimize your marketing by monitoring the customer journey and testing new ways to engage them.

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