WHAT ARE CONSUMER ATTITUDES?

As marketers, we oftentimes presume we know more about consumer behavior than we actually do. However, a seemingly familiar concept like consumer attitudes is actually more complex than we realize.
 
Let’s break down what consumer attitudes actually are.

let's define attitudes

Typically, we understand consumer attitudes as the favorability or lack thereof that consumers feel towards products, services, and experiences.
 
A more favorable or positive attitude from a consumer may increase the likelihood that they engage with your brand, product, or service. 
 
However, attitudes can also be perceived as the combined beliefs, feelings, and behavioral intentions of the consumer.
  1. Consumer Beliefs: Beliefs refer to the existing ideas a consumer holds towards a brand, product, or service. For example, if I believe that croquettes taste good or that they are small, these are beliefs. Keep in mind that beliefs can also be negative.
  2. Consumer Feelings: Consumer feelings refer to the emotions that a consumer experiences based on the beliefs they hold. For example, because I believe croquettes taste good, that incites a feeling of joy for me. Likewise, if I believe that croquettes are messy to eat, they may incite a feeling of frustration. 
  3. Consumer Behavioral Intentions: Consumer behavioral intentions refer to what the consumer actually wants to do with the product or service. It’s as simple as me eating the croquettes that I love.

How to use this in marketing

Now, these may seem like simple concepts, but truly understanding the components that makeup consumer attitudes will bring you one step closer to being able to comprehend and strategize around consumer behaviors.
 
All three of these concepts are interrelated and can affect one another. It’s important to instill positive beliefs in your consumers, then attempt to incite positive feelings in order to encourage a favorable behavioral intention with your brand.

Leave a Reply

Your email address will not be published.

GET MARKETING TIPS IN YOUR INBOX

Learn branding, SEO, SEM, data analysis, and more from your favorite Miami marketing consultant!

EXPLORE MORE DIGITAL MARKETING TIPS

LET'S IMPROVE YOUR DIGITAL MARKETING

Schedule a comprehensive digital marketing consultation with Lionel Rivera below.