Top 5 Google Ads Tips For Better ROI

Your Google Ads are bringing you great traffic and even better conversions, but could they bring you BETTER better conversions? I know, that’s a lot of “better,” but try to keep up. 

Here are the top 5 Google Ads Tips for a better return on investment.

1. FILL OUT AVAILABLE AD CONTENT

There are far too many google ads that do not take advantage of all the content opportunities of their ad. Do not stop at a headline and description. 
 
Utilize as man headlines, descriptions, URL paths, as are allowed to you. Each of these is an opportunity to sneak in a keyword and highlight the value of your business.

2. LEVERAGE AD EXTENSIONS

It’s definitely important to devote time and energy to the headlines, descriptions, and URLs of your ads, but do not neglect extensions to your ad.
 
Ad extensions can share relevant information to your customers, give them options to interact with your ad, and make them more likely to fulfill your desired action. Not to mention, having this improved experience can increase your quality score, and subsequently lower your CPC.

Utilize the ad extensions below:

  • Sitelink Extensions
  • Callout Extensions
  • Structured Snippets
  • Review Extensions
  • Location Extensions
  • Call Extensions
  • Message Extensions
  • Promotion Extensions

3. IMPROVE YOUR LANDING PAGE

Get the most out of your landing page by making the text, imagery, and offering match accordingly with your ads. Keep your landing page consistent with the ad copy and keywords.
 
Doing this can improve your quality score and subsequently decrease your cost per click. In the long run, investing in a highly targeted landing page will get you the most bang for your buck.

4. EXPERIMENT WITH SINGLE KEYWORD AD GROUPS

Oftentimes, ad groups will have too many keywords, which makes it impossible to create ads that are specific enough to encourage clicks while not including irrelevant information.
 
Having single keyword ad groups allows you to create hyper-specific ads that have the potential to have a higher quality score.

5. UTILIZE UTM TRACKING

A UTM code is a URL you can build in with Google’s Campaign URL builder to give campaigns custom names and categories, which will be reflected in your Google Analytics reports. 
 
This will give you a more precise understanding of which campaign is driving traffic to your website. No, you don’t have to use UTMs, but this will save you a lot of time trying to decipher your ad campaign names in your Google Analytics reports.

Conclusion

Take advantage of all the tools and opportunities that Google Ads allows. Build out your ads to have as much information as possible, and ensure your ads match a highly-relevant landing page. If your quality score still doesn’t meet your standards, utilize single keyword ad groups to make your ads as relevant a possible. Then track your ads using UTM links for accurate analysis.
 
For more marketing tips and tricks, visit lionelrivera.com.

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