TOP 5 FREE GOOGLE ADS TOOLS FOR HIGHER ROI

Creative effective Google Ads can be difficult, especially if you lack expertise or a marketing team. No worries, with these 5 free google ads tools, you’ll be on your way to creating effective ads to yield a higher ROI and more conversions.

1. Wordstream Google Ads Performance Grader

With Wordstream’s Ad’s performance grader, you can evaluate your Google Ads and find areas for improvement. This in-depth audit of your ads is absolutely free and takes less than a minute to gather the data.

2. UberSuggest

As a complete SEO and SEM tool by Neil Patel, UberSuggest shares powerful keyword insights to make better decisions on Google Ads. You can get an overview of keyword cost per click, paid difficulty, seasonality, and even keyword ideas. Even if your ads are performing well, you can use UberSuggest to expand your PPC efforts.

3. Soovle

Soovle is another simple, yet powerful free tool that you can add to your keyword discovery process. Type a keyword into Soovle and the platform will share a plethora of keyword autofill suggestions from a variety of different search engines. This can provide great insight into what people are actually searching for and give you some great ideas for your Google Ads.

4. Google Keyword PlanneR

One of the best free tools is right inside of Google Ads itself. Keyword Planner in Google Ads allows you to revise your keyword strategy by finding new keyword opportunities backed by Google Search Engine data.

5. Smart Ads Creator by Wordstream

Yet another tool by Wordstream, the Smart Ads Creator allows you to construct beautiful Google Display Ads without the need for a graphic designer. It is slightly limited in its functionality, but as a free tool, it is exactly what you need to get you started on your journey.

Conclusion

Not every tool is the right fit for every PPC campaign. Evaluate your options and use the tool that meets your campaign needs or complements a part of your campaign that may have been lacking. 
 
These 5 Google Ads tools can greatly impact your campaign performance and ROI. Be sure to expand your campaign capabilities to increase campaign effectiveness over time.

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