TOP 3 WAYS TO GRAB CONSUMER ATTENTION

Capturing your audience’s attention is one of the most challenging aspects of any marketing strategy.
 
Let’s discuss 3 of the best ways to capture and retain your target customer’s attention with your marketing efforts.

pull at their heartstrings

Developing an emotional connection between your customer and your message is one of the best ways to capture attention, particularly if they experience a heartwarming sensation.
 
A brand that has mastered this concept is Dove, which routinely launches marketing campaigns tied to women’s beauty, positivity, and sociocultural causes.

Surprise your audience

The keyword here is “surprise” not shock. You want to intrigue your audience with an unexpected piece of information of a sharp right turn in your branded storytelling.
 
Surprising your audience can be one of the best ways for them to process and remember your message. A great example of this is the Purple Mattress’ raw egg test. 

Leverage joy or comedy

Consumers love to laugh. If you can insight a feeling of happiness, joy, or laughter, then your audience will be more likely to remember your marketing message because they will remember how they felt.
 
What’s the perfect example? FiberFix!

Conclusion

Of course, there are so many different ways to capture your audience’s attention, however, these three will surely garner you some of the best results.
 
Pulling at heartstrings, surprising your audience, and leveraging joy or comedy in your marketing will increase the chances that your audience pay attention to and understand your marketing message.

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