TOP 3 TIPS FOR EFFECTIVE FACEBOOK ADS

Facebook advertising is highly regarded as one of the most profitable marketing channels for local and online businesses alike.
 
However, executing a comprehensive Facebook ads strategy can be a bit more complicated. Here are 3 tips to be more effective with your social media marketing.

1. leverage lookalike audiences

Facebook’s targeting capabilities are very advanced, but why not let Facebook do the work for you? If you have a list of customer emails or subscribers, I highly recommend uploading this list to Facebook to create a lookalike audience.
 
This means that Facebook will show your ad to users who are most like your past purchasers! It’s almost like cloning your customers. Remember, the more data you have in your customer list, the more potential lookalikes, you can reach.

2. Test Out Different Creative

You’ll never know if you don’t try. Testing out different advertising creative and reviewing the performance of your ads will give you a clearer picture of what pictures, videos, and ad copy your target audience prefers.
 
If you can consistently deliver the preferred ad format of your audience and optimize it over time, you can significantly improve results.

3. Retarget, retarget, retarget!

Retargeting is one of the most important aspects of a digital marketing strategy. If you have a Facebook pixel installed on your website, you can retarget your past website visitors with ads inviting them back to your website. 
 
This is very effective because these users already showed an interest in your website! Try it out!

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