TOP 3 BENEFITS OF GOOGLE ADS

Google Ads are a valuable tool for any business, but many business owners are unaware or skeptical of the value that Google Ads can bring.
 
Here are the top 5 benefits of Google Ads for your business.

1. BE THE TOP GOOGLE SEARCH RESULT

You may know that search engine optimization (SEO) can increase your organic rankings on the Google Search results page. However, if you lack the time, resources, or both to execute a long-term SEO campaign, Google Ads can put you at the top of search results (above the organic listings).
 
A well-optimized Google Search Ads campaign can get earn you valuable customers much quicker than SEO by targeting keywords and queries that your customers are searching for on Google. As long as your ad text, landing page, keywords, and other ad elements are optimized, you can gain low-cost, high-quality traffic to your website.
 
This doesn’t mean you should dismiss SEO, but rather employ Google Ads when you require immediate results.

2. RE-ENGAGE YOUR WEBSITE VISITORS

Through the implementation of your Google Ads pixel onto your website, you can track and remarket to your website visitors who may have taken none-purchasing actions on your website.
 
You can create a remarketing list for search ads, which allows you to target website visitors who search for a particular keyword on Google. Likewise, you can remarket on the Google Display Network, to display eye-catching ads throughout the internet to your remarketing audience.
 
This audience is very valuable to you because they are much more likely to convert than users who have not previously engaged with your website.

3. MEASURE AND OPTIMIZE YOUR AD PERFORMANCE

Unlike many traditional marketing methods, Google Ads tracks your marketing performance every step of the way and can be adjusted in real-time to optimize your ROI and decrease your customer acquisition costs.
 
You have access to advanced data and metrics, such as clicks, conversions, costs, and more. This clear-cut data allows you to better understand your marketing strategy and share your insights with your team members.

Conclusion

Adding Google Ads your digital marketing strategy is something you should consider if you want to be at the top of Google search results if you want to re-engage website visitors and if you want to measure your digital advertising performance.
 
Sounds like a no-brainer to me.

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