What is personalization in digital marketing?
How to personalize your digital marketing
- Delivering Facebook ads to women with pets with the message “Attention all Dog Moms!”
- Targeting Youtube ads to people who subscribe to Jimmy Fallon with the message “Want to see Jimmy Fallon live and in person?”
- Sending a personalized email with a person’s first name in the subject lined through merge tags.
- Automatically send birthday cards to your customers on their birthday.