IS SOCIAL MEDIA MARKETING REALLY FREE?

A common sentiment among business owners is that social media is a free avenue to market their products and services. It certainly feels that way because the accounts themselves are free and it’s free to post, but is social media marketing truly free?

the time invesment

Social media marketing costs you and your team a decent chunk of your time. You need to strategize about what you’re going to post. You need to write out the captions. If you’re going to create the content yourself, that will take up a huge amount of time.
 
You spend a lot of time planning, executing, and refining your social media marketing, and as we all know, time is money.

the content investment

If you create your own content, you may have to invest in content creation software like photoshop or canva. You might also need to pay for stock photography or actual photographers and videographers to capture content for your company.
 
If you don’t create the content yourself, you may have to outsource the content creation process, which will also cost you a pretty penny. Let’s not forget that as you grow you will have to invest in a posting and social media management software.

pay to play

Social media platforms have all been trending towards “pay-to-play” which means that to increase your reach and engagement, you need to pay for social media advertising. Although Facebook, Instagram, and Youtube are all relatively inexpensive in terms of advertising, the costs do add up over time.

conclusion

The time, content, and advertising investments of social media should all be costs you consider when formulating your social media marketing strategy.

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