How Keyword Research Saves You Marketing Dollars

What if I told you keyword research could save you thousands of dollars in your marketing budget and get you closer to your goals? Now you’re listening, but you might be a little lost. You might be asking “what is keyword research” or “how do I do it?” Say no more. 

What is keyword research?

Keyword research refers to the process of researching, gathering, and analyzing the most popular search terms on search engines that are most relevant to your business or industry. Keyword research allows you to better understand what your target audience and segmented audiences are searching for. 
 
Keyword research is foundational for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns. 

Why is keyword research important?

Keyword research allows you to collect popular searches related to your business that your audience is searching for and apply these search terms to your SEO and SEM efforts. 
 
By conducting keyword research before your SEM campaign on Google Ads, for instance, you allocate your marketing dollars to popular terms that are relevant to your business. That way you can end up very high on the Search Engine Results Page (SERP) for the terms that are relevant, have high volume and have manageable competitiveness.
 
Likewise, keyword research is important for your SEO efforts by enabling you to gather the core keywords that you want to rank for organically. You can then gather these keywords to conduct on-site and off-site SEO campaigns targeting these keywords. You can target these keywords on your website and metadata as well as your guest posts and content pieces. 
Likewise, keyword research is important for your SEO efforts by enabling you to gather the core keywords that you want to rank for organically. You can then gather these keywords to conduct on-site and off-site SEO campaigns targeting these keywords. You can target these keywords on your website and metadata as well as your guest posts and content pieces. 
 
Organic rankings on the SERPs are “free” and can save you thousands of marketing dollars from your SEM efforts. “Free” is in quotations because you still have to conduct the SEO campaign, but this pays dividends in a long-term marketing strategy, whereas SEM will never translate to organic rankings.
 
Keyword research applied to both SEO and SEM is so valuable to your marketing efforts, but let’s discuss how you can actually start.
 

How do i conduct keyword research?

First things first, do not assume you know the terms that your audience is looking for and plug those assumptions into your campaign. Consumers are difficult to understand and data should be relied on wherever possible.
 
Instead, utilize keyword research tools like the ones below to guide you in evaluating the popular terms relevant to your industry. Evaluate competitiveness, volume, trends, CPC, and authority. 

Keyword Research Tools

 
Once you have your terms, apply them to your campaigns watch your ROI skyrocket. 

Conclusion

Keyword research has the potential to optimize your SEM Ads for the terms you actually want to be spending money on and optimizing your SEO for organic search rankings to get that FREE traffic.
 
Now you understand why keyword research is….key.

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