HOW TO CHOOSE THE RIGHT MARKETING CHANNELS

As a business owner, moving your products throughout multiple marketing channels to reach the end consumer can be challenging. If you choose the wrong channel, it can be costly to your business and detrimental to your brand equity. So how do you choose the right channel? What are marketing channels? Marketing channels are the “places” in […]

3 BEST TABLEAU DASHBOARDS FOR MARKETERS

Tableau gives marketers the flexibility to quickly gather their data from various sources and compile them into digestible bits of information. Tableau’s drag and drop functionality allows marketers to easily create beautiful visualizations to make at-a-glance decisions. To make it even easier, they give you step-by-step instructions on how to build relevant marketing dashboards for your […]

TOP 3 BENEFITS OF TABLEAU

Tableau has become a staple in the data analysis world and for good reason: it’s an amazing tool! However, many businesses still have not taken the leap from siloed data stores like excel to a modernized business intelligence system like Tableau. Let’s discuss the top 3 reasons why our business should use Tableau. 1. Quick & Easy […]

UNDERSTANDING DIFFERENT TYPES OF DATA

As a more senior member of a large organization, you may have different types of data from manufacturers, intermediaries, and retail stores. How should you interpret the data from these different sources and under what circumstances would you employ the data across these different stages of your distribution channels? Let’s discuss. Manufacturer sales data Data from […]

TOP 3 BENEFITS OF SOCIAL MEDIA MARKETING

Social media marketing is now a ubiquitous tool that many businesses take advantage of on a daily basis to promote themselves. However, for many businesses, the benefits of social media marketing are a mystery. Let’s pull back the curtain on the top 3 benefits of social media marketing. #1. Share Your Brand Story Consumers have so […]

WHAT IS THE THEORY OF PLANNED BEHAVIOR?

In marketing, there are so many theories and guiding principles we use to understand consumer behavior but one that sticks out is the theory of planned behavior. Let’s take a look at it. What’s the theory? The theory of planned behavior is a theory used to predict consumer behavior based on behavioral intent.  The theory is made […]

IS SOCIAL MEDIA MARKETING REALLY FREE?

A common sentiment among business owners is that social media is a free avenue to market their products and services. It certainly feels that way because the accounts themselves are free and it’s free to post, but is social media marketing truly free? the time invesment Social media marketing costs you and your team a […]

TOP 3 TIPS FOR EFFECTIVE FACEBOOK ADS

Facebook advertising is highly regarded as one of the most profitable marketing channels for local and online businesses alike. However, executing a comprehensive Facebook ads strategy can be a bit more complicated. Here are 3 tips to be more effective with your social media marketing. 1. leverage lookalike audiences Facebook’s targeting capabilities are very advanced, but […]

3 PREDICTIVE AI TOOLS TO HELP PREDICT CONSUMER BEHAVIOR

Anticipating what your ideal consumer’s next move is can certainly be a challenge, particularly in a digital, cross-platform world. Fortunately, there are tools that leverage artificial intelligence and interconnected data to help us map out consumer journeys before they happen. Let’s discuss three of these incredibly helpful tools. 1. dynamic yield Dynamic Yield is a data platform […]

WHAT IS EMOTIONAL BRANDING?

Branding is an important part of every business, but even more important is having consumers attach emotions to your brand. How do we accomplish this? With emotional branding. Let’s define emotional branding According to Clevertap, emotional branding is the process of developing a relationship between consumers and brands by “provoking their emotions.” It’s important to appeal to […]