WHAT IS OMNICHANNEL MARKETING AND WHY DOES IT MATTER?

Omnichannel has been all the rage in the marketing world and many businesses seem to think they have omnichannel marketing down. However, is your business truly conducting omnichannel marketing or just multichannel marketing? Let’s take a look at what omnichannel really means or your business. What is Omnichannel Marketing? Omnichannel marketing is oftentimes confused with multichannel […]

3 WAYS TO PROMOTE YOUR BUSINESS WITH DIGITAL MARKETING

Generating demand and consideration for your business and its products can be a difficult task. There’s a tremendous amount of strategy, execution and revision that goes into creating a successful marketing strategy.  Luckily, digital marketing has some useful avenues for achieving your marketing objectives. Let’s take a look at the top 3 promotional strategies you can […]

TOP 3 DIFFERENCES BETWEEN DIGITAL & TRADITIONAL MEDIA

Oftentimes businesses have to make strategic decisions with their marketing channels and mediums, but it can be difficult to assess the benefits of digital media against traditional media. These are very different types of media with very different capabilities in terms of marketing and interacting with target audiences. Let’s take a look at the top 3 […]

WHAT TO CONSIDER FOR YOUR CONTENT MARKETING STRATEGY

A good marketing strategy more often than not has some aspect of content marketing within it. If your business doesn’t have a content marketing strategy, you’re missing out. However, before you dive right in and try to gain new customers with subpar content, let’s accurately define content marketing and discuss a few considerations you have […]

PERSONALIZATION IN DIGITAL MARKETING

As we all may know digital marketing has been forcing marketing communications to be more and more personalized in recent years. However, many business owners are still using a “spray and pray” method with mixed results. Let’s take a look at what personalization in digital marketing is and how to apply it. What is personalization in […]

HOW THE INTERNET AFFECTS PRICE

Pricing has always been one of the most important aspects of product marketing. You could have a great product, but if the price isn’t where it needs to be, your product will not be well-received. Pricing has changed significantly across all industries since the start of the internet. Let’s try to understand just how prices changed.  […]

WHY CUSTOMER EXPERIENCE MATTERS

In a world where your business could potentially be one bad tweet from bankruptcy, customer experience is everything. Let’s take the time to better understand the importance of customer experience from a marketer perspective. What is customer experience? The customer experience refers to the series of touchpoints and interactions that your customers have with your business. […]

TOP 3 DIFFERENCES BETWEEN B2B & B2C MARKETING

In their nature, B2B and B2C businesses operate very differently. It only makes sense that the marketing strategies for these two business types would also be very different. Let’s break down the top 3 differences between marketing B2B vs marketing B2C. Niche vs. Broad Audiences When it comes to B2C, even if you have a niche […]

THE DIGITAL MARKETING ENVIRONMENT: MICRO AND MACRO

Digital marketing is often split up into the channels like SEO, SEM, and so forth. However, we should more so consider the broader microenvironments and macroenvironments of digital marketing. This enables us to become better marketers and truly understand the demand for digital marketing services. What is the digital marketing micro-environment? The digital marketing micro-environment consists […]

TRADITIONAL VS DIGITAL MEDIA IN MARKETING COMMUNICATIONS

Communicating with customers has changed dramatically since the turn of the century. Business owners have been transitioning from traditional media like billboards and radio to digital media such as paid search and paid social media ads. Why have companies made the switch? Targeted Conversation One of the most important differences between traditional and digital marketing is […]