WHAT IS INFLUENCER MARKETING?

We’ve all heard about one of the greatest marketing innovations of the digital era: influencer marketing. However, lots of businesses are not employing influencer marketing simply because they don’t really understand it. So let’s answer the question: what is influencer marketing? definition od influencer marketing At its core, influencer marketing is a subset of social media […]

SOCIAL LISTENING AND WHY IT MATTERS

Oftentimes as marketers, we are so concerned with sharing and being the initiator of conversations with our target audience, but how often do we actually listen? If we reach out to our audience with ads, email, content, notifications, and more, but we never actually wait for their feedback, we are never going to advance our social […]

WHAT ARE CONSUMER ATTITUDES?

As marketers, we oftentimes presume we know more about consumer behavior than we actually do. However, a seemingly familiar concept like consumer attitudes is actually more complex than we realize. Let’s break down what consumer attitudes actually are. let’s define attitudes Typically, we understand consumer attitudes as the favorability or lack thereof that consumers feel towards […]

TOP 3 WAYS TO GRAB CONSUMER ATTENTION

Capturing your audience’s attention is one of the most challenging aspects of any marketing strategy. Let’s discuss 3 of the best ways to capture and retain your target customer’s attention with your marketing efforts. pull at their heartstrings Developing an emotional connection between your customer and your message is one of the best ways to capture […]

WHY DO YOU NEED CONTENT MARKETING?

Content marketing is at the core of modern marketing strategies. However, many businesses are still just learning about the powerful benefits of developing meaningful content and sharing branded stories. Why is content marketing so important? What is content marketing? Content marketing is a form of marketing that focuses on generating relevant and captivating content to be […]

THE IMPORTANCE OF CUSTOMER PERSONAS

Oftentimes as marketers, we just want to dive in and start marketing, without the boring parts of the planning phase. However., developing and understanding your customer personas are one of the most crucially overlooked parts of a marketing strategy. How can you start marketing if you don’t really know who you’re marketing to? What are customer personas? […]

WHY DO THINGS GO VIRAL?

Any digital marketer on the planet would kill for their content to go viral. Virality across social media is a very strange phenomenon that takes on a life of its own and it’s very difficult to distinguish some kind of pattern among the most viral pieces of content to surface the web in recent years. What […]

AN ANALYSIS OF SPOTIFY’S WRAPPED CAMPAIGN

Spotify is notorious for its captivating marketing communications and its synchronization with popular culture. There’s no better example of this than Spotify’s “Wrapped” campaign, which started in 2016. The digital campaign At the end of 2016 within the Spotify app, users were notified of their usage statistics, and popular songs they listened to. Users were […]

3 MUST-HAVES FOR SEGMENTING YOUR TARGET AUDIENCE

Like any business, you probably have multiple different audiences you target, each with their own unique needs and wants. If you want to effectively market to them and increase the likelihood that they purchase from your business, you need a clear segmentation strategy. Segmentation of an audience typically requires 3 conditions. Let’s discuss each. Your audience […]

Kapwing: The Answer To All Your Content Needs

If you’re a digital marketer, designer, small business owner, or anything in between creating great content can be a challenge. Even when you manage to take a great photo or video, it still needs to be edited just a little bit to give it that “oomph” it needs to be an engaging or effective piece […]