Marketing on Google Ads and Facebook Ads has become a staple of the digital marketing strategy, oftentimes eating up most of the budget. This is due to the fact that, among other things, these two platforms grant the modern marketer the ability to target and retarget very specific audiences on the most popular search engine […]

How Marketing Research Saves Marketing Dollars

Marketing is a data-driven process and without the data, you’re launching blind campaigns. Modifying your marketing efforts without truly understanding your audience is a very easy way to burn your marketing budget on a message your audience doesn’t resonate with. How do we circumvent this? Marketing Research.  What is Marketing Research? Marketing research refers to the […]

How Keyword Research Saves You Marketing Dollars

What if I told you keyword research could save you thousands of dollars in your marketing budget and get you closer to your goals? Now you’re listening, but you might be a little lost. You might be asking “what is keyword research” or “how do I do it?” Say no more.  What is keyword research? […]

Top 5 Google Ads Tips For Better ROI

Your Google Ads are bringing you great traffic and even better conversions, but could they bring you BETTER better conversions? I know, that’s a lot of “better,” but try to keep up.  Here are the top 5 Google Ads Tips for a better return on investment. 1. FILL OUT AVAILABLE AD CONTENT There are far […]

5 Google Ads Performance Metrics You Need To Track

You’ve got your keywords, your landing page, and even your ad copy ready for your Google Ads campaign, but the work isn’t done yet. Are you prepared to monitor and optimize your campaigns?  Look no further than the top 5 google ads metrics you need to track listed below. 1. Cost Per Click Your cost per […]

A Guide To Google Ads Search Bidding

Google Ads is an integral part of your marketing funnel, but are you setting your bids the right way? Let’s take a look at the different bidding options in Google Ads and which one is right for you 1. Target Impression Share This smart bidding strategy aims to earn you the most impressions possible, making it […]

What Is A/B Testing And Why Should You Do It?

It’s imperative for all businesses to conduct marketing activities to strive for better-performing campaigns. We all want our conversion rates to be few performance points better, but we don’t want to make changes that can potentially make our campaigns worse.  A/B testing gets you the best of both worlds. What is A/B testing? A/B testing, a.k.a […]

What Is The Marketing Mix And How Can You Use It?

The four P’s of marketing, also known as the marketing mix, is a well-known concept in marketing. Oftentimes when formulating a comprehensive marketing strategy, these 4 simple letters can be overlooked.  Let’s put a microscope to the marketing mix and incorporate it into your marketing strategy. What are the 4 Ps of marketing? The 4 Ps […]

How The 7 Principles of Persuasion Apply To Marketing

Consumers like to think they can’t be easily manipulated by simple psychological principles, but Robert Cialdini’s 7 principles of persuasion say otherwise.  Sure if consumers keep an eye out for them, they may be able to resist, but these principles can operate at a subconscious level.  Yes — you can market to your consumers or clients at […]

Why Brands Die (And How To Keep Your Brand Alive)

What do Blockbuster, Sears, and George Washington have in common? They all died a long time ago. Two out of the three, of course, were formerly very popular, well-respected brands, but now there are tumbleweeds where they once were. Why? Not adapting to a changing landscape There are a few stand-out reasons why brands die. […]