About
LIONEL RIVERA

Optimizing your digital marketing is my passion.

ABOUT ME

After graduating from Florida International University, I had the extraordinary opportunity to work for innovative, on-demand services. I’ve rebranded companies, spearheaded website redesigns, launched successful digital ads, and much much more. My experience has molded me into a digital marketing consultant equipped with the right tools to evaluate and optimize your marketing funnel for maximum, long-term growth potential. I don’t just want to help you with your marketing, I want to equip you with the knowledge and concepts to make your business successful.

PROJECTS

  • SPANISH SITE ARCHITECTURE + REDESIGN
  • PARTNERSHIPS
  • GOOGLE + FACEBOOK ADS 
  • YELP ADS
  • REBRAND
  • SITE ARCHITECTURE + REDESIGN
  • SEO
  • 30+ EMAIL AUTOMATIONS
  • CONTENT GENERATION
  • SOCIAL MEDIA MANAGEMENT
  • GOOGLE + FACEBOOK ADS
  • REBRAND
  • SOCIAL MEDIA MANAGEMENT
  • SITE ARCHITECTURE + REDESIGN
  • COPYWRITING
  • PUBLIC RELATIONS

CERTIFICATIONS

  • Google Ads (x5 Certifications)
  • Google Campaign Manager
  • Google Tag Manger
  • Google My Business
  • Google Analytics (For Power Users)
  • ActiveCampaign
  • MOZ SEO
  • Hubspot (x7 Certifications)
  • Facebook Blueprint Mini Certifications (x24 Certifications)
  • Linkedin Learning Advertising Specialist (x8 Certifications)
  • Linkedin Learning Digital Marketer (x7 Certifications)
Google Ads

DIGITAL MARKETING EXPERTISE

Marketing Strategy

A clear roadmap for your digital marketing efforts. Synergize your marketing channels to achieve your short-term and long-term goals.

SEO Strategy

A thorough technical SEO audit of your website, backlinks, and keywords to evaluate your potential for relevant, organic search traffic.

SEM & Facebook Ads

Complete analysis of your Google and Facebook Ads. Expert guidance on keywords, content, targeting, and more.

Email & Automation

Plan of action for your email marketing funnel, including automation logic, segmentation, copywriting, and more.

Branding & Message

Brand audit with recommendations based on your messaging, audience research, your industry, and your business goals.

Content Strategy

Full review of your current content strategy and guidance on optimal content types, topics, content goals, and more.

Social Media Strategy

Evaluation of your organic social media presence, performance, and areas of opportunity to engage your audience.

User Experience

Complete analysis of the user experience of your website with direction on how to improve the experience and keep users on your website.

READ MY LATEST BLOG POSTS

Uncategorized
Lionel Rivera

HOW TO CHOOSE THE RIGHT MARKETING CHANNELS

As a business owner, moving your products throughout multiple marketing channels to reach the end consumer can be challenging. If you choose the wrong channel, it

Uncategorized
Lionel Rivera

3 BEST TABLEAU DASHBOARDS FOR MARKETERS

Tableau gives marketers the flexibility to quickly gather their data from various sources and compile them into digestible bits of information. Tableau’s drag and drop

LET'S IMPROVE YOUR DIGITAL MARKETING

Schedule a comprehensive digital marketing consultation with Lionel Rivera below.