3 PREDICTIVE AI TOOLS TO HELP PREDICT CONSUMER BEHAVIOR

Anticipating what your ideal consumer’s next move is can certainly be a challenge, particularly in a digital, cross-platform world.
 
Fortunately, there are tools that leverage artificial intelligence and interconnected data to help us map out consumer journeys before they happen.
 
Let’s discuss three of these incredibly helpful tools.

1. dynamic yield

Dynamic Yield is a data platform centered around improving the user experience by predicting website user behavior, personalizing the experience, optimizing for desired outcomes, and synchronizing the brand experience all with the power of AI.
 
This can greatly improve your marketing capabilities if you lack the data to implement important consumer experience changes right off the bat.

2. Xineoh

Xineoh takes a different approach to AI-based consumer behavior prediction by focusing on raw transaction data to understand consumers and increase their lifetime value. Xineoh uses its artificial intelligence to take what it learns about consumer purchasing data to recommend new products, match them up with bundles, and share usage patterns to increase their lifetime value.

3. Black Swan Data

Black Swan leverages data at a much grander scale. With AI and data science, Black Swan is able to uncover and helpful marketing research for large markets in real-time.
 
This is very helpful for large-scale projects and marketing endeavors.

Conclusion

Understanding consumer behavior is a huge undertaking. Lucky for us all, data-oriented AI tools can significantly improve our ability to do so. 
 
Try out any of these 3 tools and watch your raw data turn into clear results.

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