3 BEST TABLEAU DASHBOARDS FOR MARKETERS

Tableau gives marketers the flexibility to quickly gather their data from various sources and compile them into digestible bits of information. Tableau’s drag and drop functionality allows marketers to easily create beautiful visualizations to make at-a-glance decisions.
 
To make it even easier, they give you step-by-step instructions on how to build relevant marketing dashboards for your businesses. Which one should you start with?

Marketing Leads Dashboard

With Tableau’s marketing leads dashboard, you can connect your customer-relationship management platform to Tableau in order to measure meaningful lead metrics. Some of these metrics include how many leads you have generated, leads nurtured, and leads who are now qualified. 
 
Within Tableau, you can also add comments and tag other Tableau users to discuss the data.
 
This is a very powerful dashboard to easily manage, measure, and understand the stage your leads are in and identify any bottlenecks.

Digital Marketing Campaign Performance dashboard

With this next Tableau dashboard, you can truly understand your cross-channel performance by connecting your digital marketing platforms.
 
You can highlight metrics of interest, monitor trends, examine your targeting segments, and more over time.
 
With this dashboard, you can improve upon the limitations of the native reporting tools of your digital marketing tools. You can easily understand where your most profitable channels and campaigns lie and make optimization decisions.

Blog Performance dashboard

Your blog is an important aspect of your marketing strategy. It’s a source of organic traffic and enhances your social media presence. With the Blog Performance Tableau dashboard, you can have a high-level overview of pageviews on each of your blog pages.
 
You can take this a step further and keep a close eye on any macro-conversions and micro-conversions that are achieved after reading your blog.
 
This is a great dashboard for conveying the value of your blog to team members who may not fully understand its purpose. As well as, identifying great content pieces to build off of and improve.

Conclusion

While these aren’t the only dashboards you can create in Tableau, they are all a great place to start. Once you get a hang of tableau, you can create customized dashboards that aggregate a lot of your marketing data across all your channels.
 
Be creative and enjoy this data-driven approach.

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