WHAT IS OMNICHANNEL MARKETING AND WHY DOES IT MATTER?

Omnichannel has been all the rage in the marketing world and many businesses seem to think they have omnichannel marketing down. However, is your business truly conducting omnichannel marketing or just multichannel marketing? Let’s take a look at what omnichannel really means or your business. What is Omnichannel Marketing? Omnichannel marketing is oftentimes confused with multichannel […]