WHAT TO CONSIDER FOR YOUR CONTENT MARKETING STRATEGY

A good marketing strategy more often than not has some aspect of content marketing within it. If your business doesn’t have a content marketing strategy, you’re missing out. However, before you dive right in and try to gain new customers with subpar content, let’s accurately define content marketing and discuss a few considerations you have […]

PERSONALIZATION IN DIGITAL MARKETING

As we all may know digital marketing has been forcing marketing communications to be more and more personalized in recent years. However, many business owners are still using a “spray and pray” method with mixed results. Let’s take a look at what personalization in digital marketing is and how to apply it. What is personalization in […]