HOW THE INTERNET AFFECTS PRICE

Pricing has always been one of the most important aspects of product marketing. You could have a great product, but if the price isn’t where it needs to be, your product will not be well-received. Pricing has changed significantly across all industries since the start of the internet. Let’s try to understand just how prices changed.  […]

WHY CUSTOMER EXPERIENCE MATTERS

In a world where your business could potentially be one bad tweet from bankruptcy, customer experience is everything. Let’s take the time to better understand the importance of customer experience from a marketer perspective. What is customer experience? The customer experience refers to the series of touchpoints and interactions that your customers have with your business. […]