TOP 3 DIFFERENCES BETWEEN B2B & B2C MARKETING

In their nature, B2B and B2C businesses operate very differently. It only makes sense that the marketing strategies for these two business types would also be very different. Let’s break down the top 3 differences between marketing B2B vs marketing B2C. Niche vs. Broad Audiences When it comes to B2C, even if you have a niche […]

THE DIGITAL MARKETING ENVIRONMENT: MICRO AND MACRO

Digital marketing is often split up into the channels like SEO, SEM, and so forth. However, we should more so consider the broader microenvironments and macroenvironments of digital marketing. This enables us to become better marketers and truly understand the demand for digital marketing services. What is the digital marketing micro-environment? The digital marketing micro-environment consists […]