TRADITIONAL VS DIGITAL MEDIA IN MARKETING COMMUNICATIONS

Communicating with customers has changed dramatically since the turn of the century. Business owners have been transitioning from traditional media like billboards and radio to digital media such as paid search and paid social media ads. Why have companies made the switch? Targeted Conversation One of the most important differences between traditional and digital marketing is […]

HOW TO CHOOSE THE RIGHT MARKETING CHANNELS

As a business owner, moving your products throughout multiple marketing channels to reach the end consumer can be challenging. If you choose the wrong channel, it can be costly to your business and detrimental to your brand equity. So how do you choose the right channel? What are marketing channels? Marketing channels are the “places” in […]

3 BEST TABLEAU DASHBOARDS FOR MARKETERS

Tableau gives marketers the flexibility to quickly gather their data from various sources and compile them into digestible bits of information. Tableau’s drag and drop functionality allows marketers to easily create beautiful visualizations to make at-a-glance decisions. To make it even easier, they give you step-by-step instructions on how to build relevant marketing dashboards for your […]

TOP 3 BENEFITS OF TABLEAU

Tableau has become a staple in the data analysis world and for good reason: it’s an amazing tool! However, many businesses still have not taken the leap from siloed data stores like excel to a modernized business intelligence system like Tableau. Let’s discuss the top 3 reasons why our business should use Tableau. 1. Quick & Easy […]

UNDERSTANDING DIFFERENT TYPES OF DATA

As a more senior member of a large organization, you may have different types of data from manufacturers, intermediaries, and retail stores. How should you interpret the data from these different sources and under what circumstances would you employ the data across these different stages of your distribution channels? Let’s discuss. Manufacturer sales data Data from […]