WHAT ARE MARKETING ANALYTICS?

We all hear the term analytics thrown around, but what does this really mean? And more importantly – why are analytics important? Marketing analytics refers to the logical analysis of relevant data for the purpose of improving marketing performance. Why IS marketing analytics important? Before marketing analytics, the value of marketing efforts could never be truly […]

DEVELOPING A BRAND STRATEGY IN 3 STEPS

Every business needs a concrete brand strategy to truly understand its value, its purpose, and its role in the marketplace. Oftentimes businesses think they know who their audience is and their position, but are either too broad or miss the mark completely. Let’s put your business on the right track to a solid brand strategy, beginning […]